New Zealand Business Concerns in 2025: A Look Ahead

We've got the scoop on what's happening with New Zealand businesses in the current market.  How business owners are feeling, what the banks are predicting, and all the latest tech that's making waves. 

 

Top of mind for Kiwi Businesses 

According to Idealog 77% of business owners say they worry about the economy. That’s a pretty big number.  But even with all that uncertainty swirling around, people are still trying to get on with it.  29% are focusing on workplace productivity and 28% are trying to grow their business.  And that’s great, because these are the elements which are in their control.  

New Zealand business also has concerns about cybersecurity (and protecting sensitive data), and weak legal documents. 

What the Banks say 

There’s a general consensus that the New Zealand economy is expected to recover in 2025 after a challenging 2024.  Lower interest rates are anticipated to stimulate increased household and business activity.

Westpac is predicting the economy will grow faster, reaching 2.5%. On top of that, an ANZ survey shows business confidence is improving. Over 58% of businesses now expect the economy to get better in the coming year, which is a jump from January 2025.

The Reserve Bank is likely to keep cutting interest rates, which should make borrowing money cheaper and help the economy grow.

 

Technology Trends for Businesses in 2025

A lot of businesses see AI as a huge chance, about 46% of them. Automating tasks is also popular, and so is using analytics to get insights, both around 40%. 

According to NZ Business, unfortunately, many businesses - especially small businesses or less tech-savvy ones - are still making business decisions based on gut feeling. Which, fair enough, experience counts.  However, these instincts can be way off, or biased, and there’s every chance they’re missing out on big opportunities.

Another NZ Business article, which emphasises that high-quality marketing doesn’t require large budgets, states, 'as inflation eases, interest rates plateau, and global conditions begin to recover, the businesses that move first will gain a lasting competitive edge'.

In today's dynamic market, seizing opportunities with effective, affordable marketing is crucial. If you're ready to position your business for that competitive edge and explore tailored marketing strategies, I'd love to chat. Let's make sure your brand stands out – contact me today.